Dan Gregory is a behavioral researcher & strategist. An author, educator, and social commentator, he is the President and CEO of The Impossible Institute™, a think-tank founded to make what’s not… possible!
Dan’s specialization is behavior and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in.
Leading one of the country’s most prolific creative teams, Dan has worked with companies like Coca-Cola, Unilever, Murdoch Magazines, News Ltd, Vodafone and MTV.
He has worked as a director and lecturer at Australia’s premier creative school, AWARD, lectures at The Miami Ad School, has taught post-graduate students at Macquarie and Sydney Universities as well as privately coaching and mentoring CEOs and non-executive board members.
A regular on ABC TV’s Gruen Planet, Dan is a captivating speaker.